It wasn’t a bug if you attempted to listen Heardle this morning and were instead sent to the Spotify website. Today, Spotify said that it has purchased the Wordle-inspired music guessing game, which it will use to promote music discovery. Heardle is one of several adored offshoots that have appeared in the mould of Wordle, the daily word game that gained so much traction that The New York Times bought it.
You are given the first second of a well-known song in the game. Congratulations, you’ve won if you can correctly identify the music within one second! If not, you get six chances to guess, and the length of the clip increases after each incorrect guess. You have a whole 16 seconds to determine whether or not you are the music connoisseur you believe yourself to be.
Heardle, the Wordle-inspired music
According to a press statement from Spotify, “for current Heardle players, the appearance and feel of the game will keep the same, and it’ll remain free to play for everyone.” Additionally, as of right now, players may listen to the whole song after the game on Spotify. Players were encouraged to support the game before it was purchased by Heardle by making contributions via the creator tipping website ko-fi.
Its Ko-Fi page is now inactive. Even so, certain Heardle rip-offs created by fans, such as Lorde Heardle (… a genuine wasted chance to name it “Lordle”), are still accessible online. Wordle was purchased by the New York Times for an unknown sum in the “low seven figures,” but Spotify withheld the price of its Heardle acquisition. The newspaper said in its quarterly profits that the Wordle purchase had resulted in “tens of millions” of more people visiting the site.
Users are presented with a brief advertisement for the Spelling Bee word game from the New York Times after completing the day’s Wordle puzzle. The fact that The New York Times had its best-ever quarter for net subscription additions to Games following its January purchase is likely no accident. Though Heardle may not be as well-known as Wordle, Spotify nevertheless made a wise acquisition with it.
The game’s monthly desktop and mobile online visits peaked in March at 69 million, according to web analytics company Similarweb. The Heardle website had 41 million visits in the previous month. Due of Spotify’s efforts to enhance music discovery and retain users on its app, this purchase makes sense. Heardle has the potential to generate natural social media shares for the app, much like its well-liked Spotify Wrapped feature, which this year even featured a game.
The hilarity has now spread to Spotify’s official Twitter account. Spotify has purchased a number of companies in the last several years, mostly in the podcasting industry, including Anchor, Megaphone, and Podz. However, this is Spotify’s first gaming acquisition. Even Netflix is attempting to use gaming to bolster its own programming.
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